APRIL 2009 --The economic downturn leaves no company unaffected. MSFT is finished.
July, 2008 Bill Gates stepped down. The company will not release one single product
worthy of investigation this year. IE 8 has been surpassed by Mozilla and there is
absolutely nothing MS can do to resurrect IE. The major theme this year will be the
death of Microsoft.
In the open source arena, Linux continues to make advances. At some point this year,
Linux market share will rise dramatically. There may be an event which triggers
a mass migration to Linux on the desktop. My belief is that an amazing software
product comes out which only runs on Linux. People are so drawn to this product that
they are willing to ditch their Windows OS (or at least dual-boot Linux with it). The
product will be intentionally designed NOT to run on Windows.
In the hardware realm, Intel will be going the slow & steady route. AMD is finished.
The video card industry is finished. They've pushed it too far. PSUs can't handle
3 cards in SLI. It's pure madness. NVIDIA will suffer this year, and so will AMD,
because of its ownership of ATI. All graphics card manufacturers will suffer. I don't
think we will see any further advancements this year in graphics hardware.
In addition, the recession means less spending on high-end hardware. Therefore, any
high-end hardware product will drop in price dramatically. Look for deals on top-notch
video cards and super-fast memory. DDR3 will get very cheap, very fast.
I almost missed it - the biggest story this year will be Apple. Specifically, the
iPhone is taking over the world. Those who were slow in adopting blackberries or other
smart mobile devices will now swarm to the iPhone. The iPhone will replace the iPod,
cell phones, digital cameras, video cameras, and many other portable devices. The
iPhone is part of the new iLife trend which is all about unifying mobile devices into
one incredible everyday-life-enhancing device that you can take with you everywhere.
Continuing the trend with the iPhone, it will soon start to replace devices used in
industry. For example, on construction sites, the inclination of the ground will be
measured using an iPhone. In your car, instead of having a real map, an iPhone plus
Google maps will do.
The trend towards minification of laptops (i.e. netbooks & tablets) will merge with
the iPhone trend. The trend is towards a fully portable computer (i.e. a computer you
can carry in your pocket). This computer will be capable of having all sorts of devices
attached to it (as peripheral extensions). It will be a virtual sensor - an extension
of the human senses.
Touch is the biggest trend in terms of UI. Without touch, a screen is nothing. Every
screen is going multi-touch. There will be a shift toward touch-friendly UIs.
In the UI realm, there is a growing trend towards 3D-ization of everything, even the
web. I believe 3D accelerated web browsers are coming soon. Whoever makes the first
move into 3D-accelerated web browsing will become famous. All UIs will be
3D-accelerated. The exact form that this will take remains to be seen. The idea is
that a whole new concept of "3D layout" will need to be developed. Web 2.0 is a first
step in this direction, with its pervasive use of realistic 3D gradients. These will
soon be replaced with real 3D surfaces (perhaps designed with Bezier curves and
ray-traced). Yes - real-time ray tracing. It will be very exciting.
On the topic of ray tracing, I believe ray tracing is slowly going to overtake the
old polygon + projection model that we're all so familiar with. The reason? Ray
tracing lends itself to parallel processing. In particular, photon mapping will soon
be done in real-time and scenes in 3D games will be rendered with photon mapping, for
unbelievably realistic lighting. The photon map will be precomputed for static scenes
to save processing speed. Models (meshes) will be made using Bezier splines, so that
meshes will be totally smooth (no more polygons!). The result will be unbelievably
smooth surfaces. It turns out that with ray tracing, splines (curves) are much easier
to process than polygons! Bottom line - the buzzword (or phrase) these days in
graphics is "real-time ray tracing".
Because ray tracing produces such realistic graphics, I believe we're trending toward
a world where a lot of the images you see as design elements on websites and other UIs
will be ray-traced, either in real time or rendered once and saved as an image. You
can quite easily imagine a building contractor having on their website a ray-traced
image of the inside of a virtual apartment, with such perfect graphics that you would
instantly be amazed. Ray tracing will become the holy grail in graphic design.
The biggest trend rising in 2009 is the use of portable computers for entertainment.
This will grow, over many years. Rather than performance improvements, improvements in
hardware will most likely be focused more on functionality rather than performance.
You're going to start seeing a lot more innovative input & output devices in the
coming years, directed mainly towards entertainment & improving day-to-day life.
Projecting trends into 2010, Apple will dominate the mobile arena. MSFT is history.
In the server & business world, MSFT is being replaced by Linux at a rapid pace. The
ever-present need for standardization means UNIX is becoming the de-facto standard
OS, similar to how HTML became the de-facto standard web presentation language. All
new software is built for Linux or some UNIX variant (like Apple's OSes).
Graphics cards manufacturers will continue to suffer. Integrated graphics comes on
in a big way this year. Intel now manages to capture 90% of graphics performance with
its latest integrated graphics chip + integrated memory controller & DDR3 RAM. The
idea of a separate graphics chip falls by the wayside and soon graphics cards will be
a distant memory of an ancient past. Why have 1 GB of dedicated video RAM when the same
RAM, at the same speed, can be allocated from system RAM? Soon, the GPU + CPU will
merge into one unit, much like the way math co-processors disappeared back in the 1990s.
The biggest trend this year is the realworldization of the virtual world. The idea
of taking the desktop computer outdoors. Custom sensors will become an enormous market.
E.g.: Imagine checking your iPhone's UV sensor when walking out on the beach on a sunny
afternoon. Or imagine connecting your iPhone up to a telescope to align it perfectly
with the moon on a clear night. A whole new computer (the "real world computer") will
appear, for this purpose alone.
2010 is when I believe a "Microsoft" will emerge in the real-world computer realm.
Apple will have competition later this year. I'm not sure who will be that next Bill
Gates but I'm certainly a contender.
In 2010, computers will start to replace books for casual reading. Already the Amazon
Kindle is making huge headlines, but this trend will fully take off only in 2010, when
90% of newspapers go bankrupt and everyone starts reading the news on their new
real-world computer.
In 2010, the support-based software model becomes the only viable business model for
software. The idea is you pay separately for licensing and support/customization. The
idea is that by paying for support you're guaranteed that the company will provide
that support. In other words, many companies lose potential clients because those
clients are afraid that the company might go out of business or that they might release
a new version of the software tomorrow that is fully incompatible with the old version.
This is the nightmare of every IT department. Naturally, business models that make life
easier for IT departments will grow. The idea of "we guarantee that we won't go out of
business" is a very seductive one for any IT department.
The home computer will remain, but it will remain as a sort of appliance where
data can be centralized. Its sole purpose will be the centralization of data. In other
words, it will become more of a server.
What is the future in terms of hardware? By 2011, we should expect 22nm processors
with 4 to 8 cores. Clearly, the trend will be towards parallel computing and more
integration as I believe Intel will finally merge the GPU & CPU into one with its
new "Sandy Bridge" technology which comes out in 2011. This technology will be as
revolutionary for Intel as the "Pentium M" was (which then led to the Core 2).
Intel will rapidly become dominant in the area of graphics, forcing AMD to adopt a
similar strategy of integrating its ATI chips onto its CPUs. This may actually give
AMD a competitive advantage over Intel, because let's face it - Intel's graphics chips
suck compared to ATI. I believe at this point NVIDIA will be begging to be acquired,
and guess who will acquire NVIDIA? Intel!
So the biggest story in 2011 will be the rise of Intel to total domination of the
desktop computing world. On top of that, the trend towards innovative display devices
that started with touch screens will intensify by 2011. I believe we'll see the first
holographic or projective displays in 2011. The idea is the image is projected onto
any surface. Imagine a pen that projects the daily news onto an 8.5x11 piece of paper.
Another example of an innovative input device would be an exercise machine that is
designed to interact with your desktop computer (or game console). For example, a
treadmill that corresponds to a virtual car driving around a city. When you run
faster, the car goes faster. The idea is to turn physical effort into positive UI
feedback, thus producing positive reinforcement and turning people into fitness
junkies.
PC gaming will make a comeback. Game consoles have been slowly replacing PCs when it
comes to gaming. However, I think this trend may actually reverse. People will soon
discover that they can connect their PC to their TV and save the money that they
would otherwise have spent on a game console. Thus, PC-to-TV output devices will
become extremely popular. Also, on your PC you can obtain games for free (via
downloading) and you can obtain an unlimited number of games, and you can even make
your own games. Therefore, I don't believe that PC gaming is dead. In fact, I think
it will come back in a big way, mainly because of the current economic downturn
which I expect to last well into the next decade.